Time for the Everlasting flowers to finally blossom?
Spring nearly here (he say’s optimistically) so I’m preparing for the Everlasting Flowers project. Let’s see how it develops. More to follow soon ….
Marlborough, Wiltshire 2009 – Sony Ericsson, C902
An Unscientific Analysis of Broadcast Advertising & Social Media Response Rates
On Tuesday last week I was watching the thrilling Manchester Derby and like a few other people, noticed the pitch side adverts for @umbro.
Now I love Twitter as much as the next person, and find it incredibly useful but I was curious why Umbro had decided to advertise this and also what effect it would have on their followers. So I started to track this over the course of the game, and over the following days. Now I’m sure Umbro have many reason for advertising their twitter stream and there are plenty of social media experts out there who can tell us the reasons why. Below are my collection of facts and workings.
I thought this was interesting on a couple of levels:
- If you use Social Media as a response channel then your “response rates are transparent”, unlike previous “private” response channels like telephone, web, email etc…
- A response rate of 0.06% from my limited knowledge of media is comparable to other broadcast media?
- A cost per follower of £1 seems pretty reasonable if they become loyal followers and brand advocates etc..?
References:
The Ad screen shots thanks to Nick Burcher
The Maths, see Google shared doc for data sources/assumptions
Shazam Users Buying 300K Songs a day
Just read on Mobile Entertainment that Shazam’s CEO Andrew Fisher announced at Midem yesterday that Shazam users are buying 300K songs per day. Pretty interesting to hear these figures. If you assume that Shazam get an iTunes kick back of somewhere between 4-7% of the 79p purchase price (they may have negotiated slightly more with Apple – but there’s not much margin to go round) then this would equate to annual gross revenues of between £3.4m-£6m. Shazam recently introduced advertising and I believe they also have some B2B revenue streams so the revenue estimate suggested here is likely to be on the lower end of their real revenues.
Shazam announced at the end of 2009 hitting 20m users. So if you take this gross revenue range then this equates to an ARPU of between £0.17-£0.34.
The State of our National Health Service?
St Barts Hostpital London EC1
Sony Ericsson C902
Old Skool Email Newsletters
Weird privacy statement. No I prefer you to keep my data insecure and sell it to third parties who can then spam me.
Shoe shopping?
If you are, then in my humble opinion there’s only one store for you. Forget Gok Wan, if you really want to know what’s in this season pop in here and ask Ron.
Cheshire St (just off Brick Lane) London, E2
Sony Ericsson, C902
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Band on telly,Google, Google Ads, Get Track, Neat
Watched Jools Holland last weekend which was an awesome show with Alice in Chains, Steve Martin’s Banjo band, Martha Wainwright and a new three-piece from Manchester who I hadn’t heard of called Delphic. Made a mental note to check ‘em out on the web, did a search and saw this.
Someone at their record label is on the ball.
When in Portland
Recently spent a couple of days in Portland – a chilled out small city with a buzzing tech scene. According to my ‘guide’ Portland is famous for micro breweries (and I can now vouch for that), trekking, underground music scene, the Vodoo Doughnut store and strip clubs – which I suppose is characteristic of most cities with Ports. Whilst there, I noticed the sign below which made me chuckle. Not sure if Roy was the proprietor or a loyal patron. 
Free Spanish Language Classes for British Holidaymakers
Spotted these two helpful signs adjacent to each other at Ibiza airport.
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