Archive for March 30th, 2007
Lonelygirl15 – product placement deal
Lonelygirl15, the pseudo video diary that became a YouTube phenomenon last year, has signed a major product placement deal
with Hershey for its Icebreakers Sours Gum brand, according to MediaWeek. In a video posted on March 20 on the official
Lonelygirl site, Lg15.com, the show’s main character – Bree – is seen offering her friends a piece of Icebreakers gum, and a
close-up of the product is shown. The sponsored episode of the scripted teen drama is slated to eventually be featured on
YouTube and other video-sharing sites in the near future. This level of product integration marks one of the more sophisticated
examples of branded entertainment to emerge from the rapidly evolving world of amateur-created online video. The Dallas,
Texas-based agency TracyLocke initiated the deal. Ad sales were handled directly by the agents from Creative Artists Agency
who represent the Lonelygirl creators. “Deals like this are good for the community – they help us pay our operating expenses,
which has been an ongoing struggle,” said Greg Goodfried, Lonelygirl15 co-creator and winner of Hive’s name of the week
Great E-Commerce and CRM Interface Design
Just been totally ‘cutomer serviced’ by Be Broadband.
The sign up process is very slick, design, tone and style informative but with personality – which is not easy when you’re talking about MAC migration numbers and ADSL configuration. The only minor criticism would be the way they refer to customer care reporting – they talk in terms of ‘tickets’. Those in the industry know what a ticket is but Joe Punter might think he’s been entered in to the lottery or something. Now let’s see how efficiently the service provision goes…
