Archive for May 2007
Ask.com planning to spend $100m in 07
Continuing the work which broke in the UK Ask.com (bought by IAC 2years ago for $2bn) intends to spend around $100m on marketing…ROI? Ouch.
Full article
Super Stats
Diet sites don’t normally get a mention in talk of web2.0 businesses – but these are big businesses and I reckon this site rockshttp://www.traineo.com/
I just love the way it presents aggregate stats to its’ users as a way to motivate them. But take care if you decide to copy this…as it may also giveaway more insights to your competitors and investors than you really want to.
Products or Services that Sell themselves
I often get asked for examples of brilliant ‘viral marketing’. When answering this, I often find myself talking about the viral nature of the product and not some cheeky bit of creative – it really is more about how the product is structured or configured to sell itself.
As Hugh MacLeod says on his blog, Gapping Void. ‘Buying space in someone else’s brain is far harder than buying space in someone else’s media’
So I thought I’d start to compile a list of some of the best examples...[currently a random list of ones that are top of mind but I will organise this at a later date]
- Nike & iPod – the training trainers
- Amazon UK Launch by randomly including £10 notes in early orders to help spread the word – I don’t even know if this is true or internet folklore but love this
- more to come…
According to the press release
‘Volvo Car Corporation Sinks Treasure Chest Filled with $50,000 in Gold and Key to New XC90 “Somewhere in the World” and Gets Ready to Launch Online Treasure Hunt, May 4
.100K players from last year, when the partnership started. It’s interesting how they’ve tied this in to a mainstream blockbuster – wonder how much the two will be integrated in other areas?
Some fan sites already popping up to follow the hunt
http://www.prometheusdigital.com/potc3/
http://thehunt07.spaces.live.com/
