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This was recommended to me my colleague Steve Ives. It’s from Loic LeMeur’s blog and tells a pretty good story about social networks, objects and disruptive innovation, he also elegantly introduces his own biz, Jaiku (twitter’esque micro blogging app) in to the talk. An ‘academic’/ educational approach but a gentle sell in and some interesting thoughts relevant to web social networking as well as mobile. Couple of note worthy points…
What makes a mega trend or factors a new service needs to have over an incumbent

• Simpler
• Cheaper (ideally free)
• Is it quick and easy?
• Is it cross-device and multichannel? (allows me to do it spontabeously)(
• Is it everyday?
• Does it bring people closer together?

Other interesting points –
Mass ‘amateurising’ increasing with blogs etc..
Web content and communities difficult to take to go…therefore new activities will begin to occur (‘Starbucks turned Coffee in to a mobile experience’)

Most popular opening q’s during a phone conversation.
Can you talk?
Where are you now?
…likely that future mobile apps/services will address this in a similar way to IM/chat apps do.