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When I first heard Ferriss speak at sxsw2008 i have to admit to take an unusual dislike to his self confidence and self-promotion – may be it’s just because I’m British and we’re just not good at things like that. Anyway, I felt a little foolish/suckered buying his book when I got home (I couldn’t possibly have bought a signed edition from him right after his pitch for God’s sake). Anyway – i bought it and found it quite a good read -even though by buying it I’m feeding his entire philosphy. But as they say never judge a book  by it’s cover, or indeed it’s author. So shown below are the useful things I took from it.

• It’s Better to be Effective than Efficient
• doing something unimportant well doesn’t make it important
• a task that requires a lot of time doesn’t make the task important
• Short deadlines make you focus on execution – long deadliens allow you to think too much and procarastanate about which is the best way to do things
• 80:20 rule applies in everything. Concentrate on the critical 20
• Ask yourself 3 times per day “Am I being productive or just active” – or are you inventing things to do to put off the really important things you should be doing
• ONLY ever have 2 essential To DOs  to achieve in a day – and keep your To Do lists short on a small piece of paper
• You should think at the start of each day – right, if I omly acheive 2 things by 5pm today what would the 2 things that would make me feel happy, make me feel like I’ve earned a beer (I added the last bit)
• Liked this statement relating to the stress that you have to read so much to keep up with everything that is going on
• “the abundance of information creates a poverty of attention” (but I don’t think this is an original quote)
• If you don’t understand something or seek to understand a particular subject intimately with the goal of trying to come across as an expert in a particular new field (note : to be an expert you need credibility)
• Ask people who are experts. Talk to people, phone up the world’s best, biggest etc…
• Read 2/3 best selling books on the subject and summarise on single page
• Join a couple of trade organisations

Been doing a quick bit of research in to mobile gaming – some snippets worth remembering for the future (from YouPark)

1. Most popular games on phones are casual, nonviolent games played predominantly by women, a far cry from the norm in PC gaming.
2. Teens are three times as likely as those over twenty to play cell phone games.
3. Games are among the top five things people do with cell phones.
4. There are three hundred million actively used, game-capable phones in the world.
5. Social Gaming on mobile phones acquires more than forty percent of the total mobile gaming.
6. One Thumb games usually the most popular (love the company name ‘thumbplay’ but will the iphone change the thumb joy stick?)
7. Hmm….any more to add
   Future > Flash games? Java Games R.I.P?