Probably one of the best businesses of recent time…
You got to tip your hat to Innocent. Great products, great culture and a great business.
Very few companies these days manage to maintain a culture as the company experiences massive growth.
Innocent is now 250 employees, but continue to surprise and innovate.
At the same time they’ve managed to pull off distribution deals with the evil fast food over-lord MacDonalds (and shake off the PR backlash with ease) and selling a reported 20 per cent share to Coca Cola. Nice.
Video below from their recent AGM. A lot of companies, could learn a lot from Innocent or may be companies just need to be a bit more Innocent (honest).
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