Put like this, how can you resist
Just received an email from Be, my broadband provider, to inform me that my payment card had expired. Love the tone of this email…I’m sure approach leads to fewer defaults and churn.
And this tone is reflected across their site. See the examples below. They even seem to have got their customer care outsourcing right. A couple of weeks back I had a technical issue, phoned their support line at 11pm in the evening, got transferred through to what I presume was an Asian outsource centre but the guy was amazing. Very knowledgeable and fixed things in a jiffy (he even addressed me properly, none of this robot-pigeon English “Hello Mr Chris”). I could probably save a couple of pounds by switching to another provider but given the quality of the service and the hassle of doing so, I’m staying with Be.
