Archive for January 26th, 2010
Shazam Users Buying 300K Songs a day
Just read on Mobile Entertainment that Shazam’s CEO Andrew Fisher announced at Midem yesterday that Shazam users are buying 300K songs per day. Pretty interesting to hear these figures. If you assume that Shazam get an iTunes kick back of somewhere between 4-7% of the 79p purchase price (they may have negotiated slightly more with Apple – but there’s not much margin to go round) then this would equate to annual gross revenues of between £3.4m-£6m. Shazam recently introduced advertising and I believe they also have some B2B revenue streams so the revenue estimate suggested here is likely to be on the lower end of their real revenues.
Shazam announced at the end of 2009 hitting 20m users. So if you take this gross revenue range then this equates to an ARPU of between £0.17-£0.34.
