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Checking of the Guardian’s Mega Awards for digital stuff, and noticed the ACDC album promo via Excel.
It’s really rather smart. One of the challenges in the old viral world is how do you get round firewalls which routinely strip out any non-work attachments. Not only does embedding the music within Excel get round this but given most finance departments in London media companies seem to be full of Aussie Rockers, it’s well targeted too. I note that it’s not produced by a creative agency, so wonder if it was someone in accounts payable at the record company that had the idea?

Love this Diesel XXX campaign. Bit saucy but it’s very well done

Texting Your way to Love. US is really embracing texting these days. This is quite funny, came from a Stanford blog

Seesmic – i really want to like them, want to use it but just can’t see why I would. Of course, I may not be the target audience but I just don’t get why i’d want a non-real time video conversation that has so much friction (time to make it, send it, watch someone else’s commets etc…). I think Loic Le Meur is v cool, has bags of energy but I just don’t get it currently….if I want real time then video/phone/IM works, if real time not an issue then I use email, text but video? Help me someone?

well, everyone thought the RIAA or majors took them down. Not exactly, but sort of.
Full story here

Just as the news came in that Napster had been sold to Best Buy for $121m, i received this shareholder notice which I have to admit made me chuckle. The description of the dissident group’s experience included Musician (obviously inappropriate experience for a digital music company?), and then Ice Cream Franchisee etc…Hee Hee. On a more serious note, the deal pays $2.65 per share which is twice the closing price but still far below historical positions.

Thinking back on my time at the Guardian I remembered a viral video we produced (before they were really called viral videos- it was basically a TV Ad concept but too expensive to put on air so we sent it via email to friends). It wasn’t terribly successful but YouTube exist back then and so there were very few outlets to ‘Broadcast Yourself’ and here it is. Still makes me smile.